WasteCap of Lincoln’s E-Newsletter

May 2004

Attitude Adjustment… In the spirit of our recent Fostering Sustainable Behavior Workshop, May’s E-Newsletter will provide examples of programs creating positive and long-lasting behavior change with respect to the environment!

Sign up for the Lincoln Action Program Talk & Tour!!  See the exciting accomplishments of Lincoln Action Program’s waste reduction and recycling program firsthand by attending their Talk & Tour on Tuesday, June 15th!

Waste Reduction at WasteCap…. In an effort to reduce office paper waste at your office and ours, WasteCap has moved to an electronic newsletter.  Please feel free to forward this newsletter to any interested parties, but refrain from printing it out in its entirety.  All past e-newsletters can be found on our website under the “Archives” tab.  Thank you! 

Check out our website at www.wastecaplnk.org for the latest events, publications, and new member listings for WasteCap of Lincoln.


What’s New for May 2004:


¨      WasteCap’s New Member Profile

¨       Goodwill Industries

¨      WasteCap to Host Talk & Tour at Lincoln Action Program on Tuesday, June 15th

¨      Grand Island Computer Collection Brings in 16,000 Pounds of Electronics & Fluorescent Lighting Waste

¨      Attendees Describe Fostering Sustainable Behavior Workshop as Practical & Informative

¨      Retrofit Recycling Pick-Up Dates

¨      Markets Corner

¨      Homeowners Find Green in Going Green

¨      Climate Change Movie to Increase Awareness & Accountability

¨      Foundation Sells Big Business on Green Business

¨      Office Depot Offers New Catalog to Increase Recycled Content Purchasing


WasteCap’s New Member Profile

WasteCap of Lincoln is pleased to welcome the following business into our membership. 

Goodwill Industries

Goodwill Industries originated in Boston in 1902.  Its founder, Dr. Edgar J. Helms, established the first Goodwill at Morgan Chapel.  Goodwill Industries Serving Southeast Nebraska, Inc. was established in Lincoln by Miss Eleanor T. Miller in 1932 and was the first Goodwill established in Nebraska.  Goodwill now has seven retail stores in operation, with two locations outside Lincoln (Beatrice and York).  Goodwill is organized as a charitable, not-for-profit, 501c(3) organization under the laws of the State of Nebraska.  It is an affiliate of Goodwill Industries International, Inc., located in Rockville, Maryland. 

Goodwill’s mission is to provide employment and training opportunities for people with disabilities or other special needs.  A secondary goal is to provide a cost-effective business/industrial operation designed to recycle, manufacture, or produce goods or services in order to maximize the agency’s self-sufficiency and to contribute to conservation and increased use of the community’s material and economic resources.  Goodwill is one of the world’s largest not-for-profit providers of education, training, and career services for people with physical, mental, and emotional disabilities, as well as those with disadvantages such as welfare dependency, homelessness and lack of education or work experience.

Donors play a very important role in Goodwill’s ability to fulfill its mission.  Goodwill collects donated clothing and household goods, and then sells these items in seven retail stores throughout southeast Nebraska, and on their Internet auction site, http://shopgoodwill.com/.  More than 84% of Goodwill’s total revenues are channeled into education and career services, as well as other critical community programs. 

Goodwill also plays a vital role in preserving the environment.  Clothes, furniture, and household items that are donated to the stores are diverted from the landfill by being sold in their retail outlets.  The items that do not sell are sold to salvage dealers who ship them to third world countries or recycle them.  Goodwill also recycles glass, plastic, metal, cardboard, and aluminum, and turns clean towels, sheets, and t-shirts into rags, which are sold to local businesses for cleaning.  

For more information, visit http://www.lincolngoodwill.org/ or call (402) 438-2022.


WasteCap to Host Talk & Tour at Lincoln Action Program on Tuesday, June 15th

WasteCap of Lincoln, with funding from the Nebraska Department of Environmental Quality, is hosting a Talk & Tour at Lincoln Action Program on Tuesday, June 15, 2004 from 9:00 AM to 11:00 AM.

This Talk & Tour, which is the fourth such event funded by the Nebraska Department of Environmental Quality, showcases Lincoln Action Program’s efforts to reduce and recycle our community’s waste.  Lincoln Action Program incorporates waste reduction into its efforts to increase the quality of life and economic self-sufficiency of local low-income families.  This two-hour event gives special attention to Lincoln Action Program’s recent successes, which include

  • Communicating the importance of recycling to over 300 individuals in six (6) different languages
  • Redistributing over 200 computer systems to low-income families, and recycling another 84,000 pounds of old electronic equipment
  • Diverting 600,000 pounds of perishable food to needy families since the “Waste Not, Want Not” program inception in January 2002.

Through a tour and presentation, employees will highlight various aspects of the waste reduction and recycling program, including the collection and transfer processes, community contribution and involvement, recycling education and translation services, volumes, cost savings, and the recent award recognition received for the multiple programs of Lincoln Action Program.  All businesses are welcome to network and learn from each other how to implement and maintain a successful waste reduction and recycling program. 

The cost of the Talk & Tour is $15 for non-members, $5 for WasteCap members.  Early registration is advised, as space is limited to fifty business representatives.  Please contact Carrie Hakenkamp, director of WasteCap of Lincoln, for more information at 436-2384, 436-2360 fax, or [email protected].


Grand Island Computer Collection Brings in 16,000 Pounds of Electronics & Fluorescent Lighting Waste

WasteCap of Lincoln hosted its ninth computer collection, first in Grand Island, on Wednesday, April 28th from 10 am to 2 pm at College Park.  Nearly 16,000 pounds of computers, electronic equipment, and lighting waste were collected from over 60 participants, including the weight from 166 monitors.

Grand Island, WasteCap’s initial statewide expansion community, completed a needs assessment last fall indicating that their top two top recycling needs were computer equipment and lighting waste.  Using funds from the Nebraska Department of Environmental Quality, WasteCap chose to host a unique electronics collection where lighting waste - ranging from fluorescent bulbs to ballasts, HID lamps to batteries - would also be collected.

Since April 2001, WasteCap of Lincoln has worked with seven different communities to recycle in excess of 101,000 pounds, including the weight from 1,727 monitors.  Combining the amount gathered from all nine collections, participants saved nearly 8,200 cubic yards of landfill and storage space and prevented over 33,000 pounds of leaded glass from entering local landfills!  

All of the equipment from last month’s collection will be broken down for recycling at Retrofit Recycling of St. Paul, Minnesota.  If you missed our computer collection and/or still have materials to recycle, click here for a listing of service providers who will take your electronic equipment. 

A special thanks to all our volunteers and sponsors – our event would not have been nearly as successful without your help and support! 

Attendees Describe Fostering Sustainable Behavior Workshop as Practical & Informative

Over 75 business representatives attended the Fostering Sustainable Behavior Workshop hosted by WasteCap of Lincoln on Thursday, May 13th at Mahoney State Park in Ashland, Nebraska.  The full-day training session had a wide variety of attendees, ranging from recycling coordinators to public health officials, funding agencies to individuals wishing to create behavior change through their non-environmental focused programs. 

Regardless of their background, attendees enrolled in the training to learn about Dr. McKenzie-Mohr’s community-based social marketing techniques for creating positive and long-lasting behavior change.  The training, in addition to identifying barriers to behavior change, provided attendees with the tools needed to implement cost-effective and successful programs that will produce behavior and lifestyle changes.  Attendees reported learning about:

·        Commitment Techniques

·        Perceived Barriers & Benefits Identification Models

·        Prompt Techniques

·        Focus Groups Composition & Function

·        Community-Based Social Marketing Techniques

·        Ineffectiveness of Current Ad & Educational Campaigns

·        Availability of Relevant Case Study Information

·        Roles & Power of Norms in Society

·        Conducting Pilot Programs

·        Conducting Telephone Surveys

·        Effective Communication Techniques

Dr. Doug McKenzie-Mohr, author of Fostering Sustainable Behavior, coupled a highly informative presentation with group interaction.  Attendees were grouped together based on their specialty/interest with respect to environmentally-related programs, thus allowing attendees to practice implementing the new techniques with other colleagues in their specific field.  He also referenced his website www.cbsm.com which has numerous case studies and other resources showing the effectiveness and implementation strategies for community-based social marketing techniques.

WasteCap of Lincoln has received a multitude of positive feedback from this event and hopes that all the attendees will find benefits from the training materials.  Soon, event feedback and results will be posted on our website at www.wastecaplnk.org.  WasteCap of Lincoln will also be initiating an e-mail listserv of workshop attendees in order to help facilitate the use of community-based social marketing techniques in Nebraska’s programs.  Please contact our office at (402) 436-2383 or [email protected] if you wish to be included in this listserv.   

A special thanks to all our sponsors who, by investing their resources with us, made this high-quality training more affordable for all attendees.  FSB Workshop sponsors included: City of Lincoln Solid Waste Operations, City of Lincoln Water System, City of Lincoln Watershed Management, Lincoln Electric System, Lincoln-Lancaster County Health Department, Lower Platte South Natural Resources District, Nebraska Department of Environmental Quality, UNL Environmental Studies Program, UNL Water Center, UNL College of Agricultural Sciences & Natural Resources, and UNL College of Arts & Sciences.

Retrofit Recycling Pick-Up Dates

Reminder that WasteCap of Lincoln members do receive discounted fluorescent lamp, ballast, electronic and battery recycling services through Retrofit Recycling (800-274-1309) and Environmental Compliance Enterprises (466-2268).  Please let us know if you need an updated price sheet.


19th & 20th


2nd & 3rd

24th & 25th

Markets Corner

























Reminder that WasteCap/INFORM Members using Midland Recycling are paid $20 under the reported price for loose cardboard (OCC) and $5 under the reported price for baled cardboard in bales weighing over 1,000 pounds.

Material abbreviations:

OCC- Old Corrugated Cardboard
CPO- Computer Print Out
Mag- Old Magazines
News- Old Newspaper
SOP– Sorted Office Paper

Homeowners Find Green in Going Green

Green building, which came out of the 1970s energy crisis, has gained much popularity recently.  Since energy bills are among the most expensive for homeowners (second only to the rent/mortgage payment), building with energy-efficient boilers and appliances, fluorescent lights, geothermal heating and cooling wells, air-filtration systems, and other green-building staples is now in vogue with many homebuilders.  The benefits are clear: While incorporating green materials in building increases upfront expenses by 2%, homeowners can yield a tenfold savings in 20 years through direct benefits such as lower energy bills, cleaner indoor air, and reduced maintenance costs.

For the Complete Story, Visit:

http://www.usatoday.com/news/nation/2004-03-30-sustainable-usat_x.htm - “Green” Design Elements

http://www.csmonitor.com/2004/0303/p11s01-lihc.html - Environmentally friendly homes

http://www.nytimes.com/2004/05/16/magazine/16ESSAY.html?adxnnl=1&adxnnlx=1084737953-97LNYlZDRj1FuKAsSANdOQ – Green Roofs

http://www.washingtonpost.com/wp-dyn/articles/A31904-2004May16.html - LEED-certified office buildings

http://www.washingtonpost.com/wp-dyn/articles/A27437-2004May14.html?nav=lb – “Green-Eyed Remodelers”

Climate Change Movie to Increase Awareness & Accountability

Hollywood is having its day with the highly-publicized global warming controversy with the new movie “The Day After Tomorrow,” which comes into theaters on May 28th.  The movie focuses on the worst case scenario, with the super storms caused by rapid melting of Arctic ice creating worldwide hailstorms, tornadoes, blizzards, tsunamis, and glaciers simultaneously.  While environmentalists are excited that the idea of global warming is becoming more popular, they also worry that the big budget Hollywood version of fast, hard-hitting destruction might not be accurate.  This might lessen the impact of the slow, incremental changes that are already occurring, such as warmer weather playing host to more mosquitoes, quickening the spread of disease worldwide.

For the Complete Story, Visit:


Foundation Sells Big Business on Green Business

Green initiatives at Dell, Home Depot, The Gap, and several other large companies are thanks to a grassroots movement coordinated by a group named As You Sow.  This San Francisco-based consulting firm stresses the value of environmentally based programs in the economic framework to which corporations are accustomed.  Rather than selling businesses on the “it’s the right thing to do” argument, As You Sow shows the dollars and cents of environmental decisions.  "The best management incorporates environmental and employee practices that are more sustainable long term," says As You Sow's Thomas Van Dyck.  "You can take as much money by doing what's right as [by doing] what's exploitative; and in the long run, you'll do better."

For the Complete Story, Visit:


Office Depot Offers New Catalog to Increase Recycled Content Purchasing  

New to the roster of products offered by Office Depot is The Green Book, an environmentally friendly purchasing guide including paper, filing and storage products, maintenance supplies, mailing supplies and calendars.  The book, which itself is “green” as it is printed on elemental chlorine free, 100% post-consumer recycled content paper, is making it easier for individuals to commit to their company’s buy recycled policies.  In a related move, Office Depot recently unveiled a $2.2 million environmental strategy to demonstrate their company’s adherence to commitment, not compliance or convenience.  Office Depot is partnering with Conservation International, The Nature Conservancy, and NatureServe – creating the Forest and Biodiversity Conservation Alliance – to help create more responsible logging company practices. 

For the Complete Story, Visit:

http://www.directmag.com/ar/marketing_office_depot_debuts_2/ - The Green Book http://www.greenbiz.com/news/news_third.cfm?NewsID=26586 - $2.2 Million Contract